Celebrating 20 Years: And 3 Lessons I’ve Learned

In the summer of 2025, Caldwell Evolution Inc, previously Wellrich Organizers, is celebrating 20 years in business.   The time passed quickly; I achieved credentials, helped hundred of clients get  – and stay – organized,  coached, mentored and created courses. It has been quite a ride.

Meanwhile, how things have changed. In July 2005 I had no idea  that the world would revert to an online focus, my business would follow, that AI would become a household name or that I would develop a fascination with marketing and neuroscience.

3 Lessons I’ve Learned

While I love to take course, read and study, I’ve learned 3 lessons while running a business as a solopreneur in the organizing and productivity industry. While I celebrate 20 years in business, I also celebrate significant lessons I have learned along the way.

1. Staying current keeps us engaged, healthier and happier.

To stay engaged and involved one must stay up-to-date. Digital communications relay information around the world in fractions of seconds and give us access to information on how to stay engaged and involved. Listen to The Mel Robbins Podcast, and you’ll learn that staying active (sweat, lift, balance), ditching the cell phone and maintaining a healthy social life are keep to staying healthier and happier for longer.

Over on the social platforms, I’ve found other fascinating information, much of which I integrate into my client work. Take Emilie Leyes, for example, a young brain training specialist and hypnotherapist. Her work has given me several tools to support clients through sorting and developing new habits. As someone who has developed an entire coaching model around mindset and habits, these are very important tools for my coaching toolkit. She is one of several professionals working with brain science whom I follow and study. Another is the late Dr. James Doty, author of Mind Magic. Dr. Doty is famous for explaining, in easy-to-understand terms, the neuroscience behind manifestation.

As my fascination with the science of marketing grew, so did my curiosity and quest to find the leaders in online marketing to inform my work. Enter Amy Porterfield, course creator extraordinaire and online marketing maven. Add in a dose of Seth Godin, author of Seths Blog and 22 best selling books on marketing and business.

A bonus lesson? Carefully, regularly and thoughtfully curate your online content. That alone will keep you healthier, longer.

2. Our businesses change regularly and consistently

Mine has. If you have a business yours will too. I may be celebrating 20 years of business however that business was evolved significantly. I started as a professional organizer and soon found my client list mostly those with a hoarding disorder or behaviour diagnosis. With the addition of coaching skills my business evolved to include mostly clients with ADHD. By 2010 I had added business mentoring, my first course (Kickstarting Your Organizing Business) and by 2020 business coaching.

What all my clients have in common is they are all disorganized. Whether in their home with stuff, their time with tasks and to-do lists or their business, getting organized without frustration and overwhelm is the common pain point. Today I coach new service-based solopreneurs in the set up of their social platforms to be visible so their clients can find them. I coach neurodivergent, fascinating individuals with ADHD to get stuff done and get on with their dreams and goals. And occasionally, I still help people manage their physical stuff. Nowadays, that mostly happens through virtual organizing.

3. People can, and will, change.

This has been the most interesting lesson of all. Did you know we can change our brains? Or that we can use our thoughts and our actions to rewire our brains to get a different result in our lives. Yup. Just ask any brain-training specialist. People can build new habits – and – ditch the hold, not-so-helpful ones at the same time. Using the principles of neuroscience and brain training, we can carve new neuropathways to help us “manifest” our desires, create new habits, learn new skills and move our lives in the direction of our goals and dreams.  That is my goal for my clients – to manifest their goals.

The past 20 years has been fun, interesting and challenging. I have evolved along with my business. When I rebranded in 2015 to Caldwell Evolution Inc., I didn’t realize how prophetic that name would turn out to be. Let’s see what the next 20 years brings.