With the world in the grip of a global pandemic, I hope that you have stayed well.
Like many people, lockdown during the pandemic has offered me a time for reflection. Like many people, I have revised my business to make more sense in the increasingly digital world in which we live.
With changes afoot, it was time to give my audience an update. Here is a digital declutter and a clutterfree business update from 2020 thus far.
Too Much Stuff!
Following the establishment of Caldwell Evolution Inc in 2016, I used the brand Altered Organization to represent the organizing side of the business. Caldwell Evolution became the brand for coaching, productivity and all my other professional work. A good idea at the time. Instead, however, I had created a lot of digital assets to be managed. They included a couple of Facebook pages, groups and Instagram accounts. The result was a lot to look after and it wasn’t being handled very well. There was more to schedule. There was more to post. Nothing was getting done.
Simplifying and Decluttering
What then, does a productivity coach and professional organizer do when looking for digital declutter and clutter free business?
It was time for digital and brand decluttering.
Taking a page out of my own client handbook, I have spent 2020 decluttering the business and online presence of Caldwell Evolution Inc. Here are some changes that you may have noticed:
1. Caldwell Evolution Inc services are all consolidated under one brand. Altered Organization as a brand has been retired. You can find information on all services one website www.caldwellevolution.com.
2. Instagram has been consolidated. You can find Instagram stories and Instagram posts all under the one brand Caldwell Evolution.
3. The @wellrich Twitter account has been brought in line with the Caldwell Evolution branding. You can find me there @CaldwellEvolutn.
4. The Altered Organization Facebook page has been merged with Caldwell Evolution Organizing and Productivity. I invite you to join us in the new Caldwell Evolution Facebook group, Mastering Clutterfree Living. Here you can find tips, strategies, challenges and conversation with other individuals seeking a more clutterfree, productive life.
Hopefully, these changes make resources and information easier to find. This will help your efforts to create clarity, create space and accelerate your evolution to the best version of you. My intention is that you find this simplified, decluttered digital presence helpful. I would love you hear your comments.